With so much brand equity invested into leading global brands, it should come as no surprise that there are Chinese comanies who create fake brands. These fake brands look very similar to their original inspirations, but often feature a letter or two which may be mis-spelled.
“In the presence of this identity search, the fake brands are at their highest point in China. That’s why foreign companies have filed complaints for trademark violation. The Chinese capitalist “explosion” together with its cheap working-industrial strength, increases the phenomenon.
To avoid these charges, the Chinese “clandestine” industry makes small transformations of the isotypes”. - trendhunter.com.